Creating a Positive Relationship with AARP Customers

What are the five key behaviors that Aarp expects agents offering aarp-branded products to demonstrate when interacting with customers?

Aarp expects agents offering aarp-branded products to demonstrate five key behaviors when interacting with customers in order to create a positive and strong relationship. The five key behaviors are: professional, trustworthy, helpful, personalized, and respectful.


Agents representing AARP products should conduct themselves in a professional manner at all times. This includes being knowledgeable about the products they are selling, maintaining a professional appearance, and communicating clearly and effectively with customers. A professional demeanor helps to build trust and credibility with customers.


Customers want to feel confident in the products and services they are purchasing. AARP expects agents to be trustworthy and honest in their interactions with customers. This means providing accurate information, being transparent about pricing and terms, and following through on promises. Building trust is essential for establishing long-term relationships with customers.


Agents should be proactive in helping customers find the right solutions for their needs. This includes listening to customer concerns, offering guidance and support, and going above and beyond to meet customer expectations. Being helpful demonstrates a commitment to customer satisfaction and shows that agents truly care about the well-being of the customers.


Every customer is unique, and AARP recognizes the importance of personalized interactions. Agents should take the time to understand each customer's individual preferences, needs, and goals. By tailoring their approach to each customer, agents can create a more personalized and meaningful experience that resonates with customers on a personal level.


Respect is fundamental in any relationship, including the relationship between agents and customers. AARP expects agents to treat all customers with respect, courtesy, and dignity. This includes listening attentively, valuing customer input, and addressing any concerns or feedback in a respectful manner. Respectful interactions help to build rapport and foster a positive relationship with customers.
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