Cadbury Crisis Management: Restoring Consumer Confidence

Question:

How will Cadbury restore the confidence of the consumer?

Answer:

Step by step Decision-making Process to restore the confidence of the consumer:

a) Diagnose problem: The first step is to identify and understand the root cause of the issue. In this case, it is the infestation in the Cadbury Dairy Milk bars that led to a decline in consumer confidence.

b) Analyze environment: Conduct a thorough analysis of the external environment including consumer perception, competitor actions, and regulatory factors to understand the impact on the brand.

c) Articulate problem or opportunity: Clearly define the problem and the opportunity to regain consumer trust and credibility in the market.

d) Develop viable alternatives: Explore different strategies such as launching a new marketing campaign, improving quality control measures, or offering product guarantees to address the issue.

e) Evaluate alternatives: Assess the pros and cons of each alternative to determine which one is most effective in rebuilding consumer confidence.

f) Make a choice: Select the best alternative based on the evaluation and analysis conducted to move forward with the implementation plan.

g) Implement decision: Execute the chosen strategy by communicating effectively with consumers, stakeholders, and employees to convey the corrective actions taken by the company.

h) Evaluate and adapt decision results: Monitor the outcomes of the implemented strategy, gather feedback from consumers, and make necessary adjustments to ensure long-term success and sustainability.