Website Call Conversion Tracking with Google Ads

How are the calls tracked to DeShawn’s account?

How are the calls tracked to DeShawn’s account?

a. The conversion name for DeShawn’s store

b. The phone number listed on his official store website

c. The assigned Google Click Identifier

d. A dynamically created Google forwarding number

Answer:

A dynamically created Google forwarding number

DeShawn uses Google Ads and wants to enable website call conversion tracking to see how his current ad campaign is driving users to call the number on his business website. In order to track the calls to DeShawn’s account, Google Ads uses a dynamically created Google forwarding number.

A dynamically created Google forwarding number is a temporary number that is used to forward calls that are assigned to a Google Ads call extension. This number is created dynamically and is used to forward calls to the advertiser's phone number for the purpose of tracking call conversions.

By using Google forwarding numbers, DeShawn can track and measure the effectiveness of his ad campaign in driving phone calls to his business, allowing him to make informed decisions about his advertising strategy based on this data.