Exciting Insights from Google Analytics Channels Report!

Which channels are available in the default Channels report?

A. Organic Search

B. Device

C. Display

D. Direct

Channels Available in Default Channels Report

The "channels" available in the default Channels report are A. Organic Search, B. Device, and D. Direct.

Google Analytics provides valuable insights into website traffic through various channels. In the default Channels report, three key channels are featured:

1. Organic Search

Organic Search refers to traffic that originates from search engines like Google or Bing. This channel is crucial as it represents visitors who found your website through relevant search queries.

2. Device

The Device channel categorizes traffic based on the type of device used by visitors, such as desktop, mobile, or tablet. Understanding the device breakdown can help optimize the website for different screen sizes and resolutions.

3. Direct

Direct traffic includes visitors who land on your website by directly typing the URL or using bookmarks. This channel indicates strong brand awareness and loyalty among users who come directly to the site.

While Display is not included in the default Channels report, it can be added as a custom channel if needed. Display channel typically comprises traffic from display advertising campaigns.

By analyzing these channels in Google Analytics, website owners can gain insights into the various sources of traffic and optimize their digital marketing strategies accordingly.