Under Armour: Becoming a Leading Athletic Brand

How can Under Armour become a leading athletic brand in the global market? Under Armour should consider expanding its product line beyond apparel to become a leading athletic brand, and can do so by investing in global marketing and acquiring competitor brands.

Expanding Product Line

Under Armour has established itself as a leading US performance apparel maker, but to truly become a dominant force in the global athletic market, the company should consider expanding its product line beyond just apparel. By offering a wider range of products such as footwear, equipment, and accessories, Under Armour can attract a broader customer base and compete more effectively with other well-known athletic brands.

Investing in Global Marketing

Global marketing is crucial for Under Armour to extend its dominance beyond the United States. By investing in global marketing campaigns, the company can increase brand awareness, reach new markets, and attract international customers. Effective marketing strategies tailored to different regions can help Under Armour establish a strong presence worldwide and compete with global competitors.

Acquiring Competitor Brands

Acquiring competitor brands can be a strategic move for Under Armour to strengthen its position in the market and expand its product offerings. By acquiring brands that complement its existing product line or fill gaps in the market, Under Armour can increase its market share, access new technologies, and broaden its customer base. This strategic expansion through acquisitions can help Under Armour solidify its position as a leading athletic brand.

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