Strategic Partnership Between FTD Florists and AARP

What type of relationship is demonstrated in the partnership between FTD Florists and AARP?

A. Market exchange B. Strategic partnership C. Transactional relationship D. Functional relationship E. Transformational relationship

Answer:

The example provided is a strategic partnership between FTD Florists and AARP, based on a common interest in reaching senior citizens and providing them with flowers for specific occasions.

Explanation:

The example provided, where FTD Florists gives the AARP a reduced rate on all flower deliveries and gives a percentage of sales back to AARP, is an example of a strategic partnership between a buyer and a seller. In a strategic partnership, two organizations collaborate and form a mutually beneficial relationship, often involving shared resources and goals.

FTD and AARP are working together based on a common interest in reaching senior citizens and providing them with flowers for occasions they deem appropriate. The collaboration involves exchange of benefits such as reduced rates for AARP members and sales revenue back to AARP from FTD. This partnership enhances both organizations' reach and profitability.

This example falls under the subject of Business and is suitable for High School level students studying business concepts and strategies.