How to Generate UET Tag for Conversion Tracking in Microsoft Advertising

What is the first step to implement conversion tracking in Microsoft Advertising? To implement conversion tracking in Microsoft Advertising, the first step is to generate a UET (Universal Event Tracking) tag. This tag allows Microsoft Advertising to monitor conversions on your website.

Implementing conversion tracking is essential for monitoring the success of your advertising campaigns. By generating a UET tag, you can track specific actions that users take on your website after clicking on your ads.

How to Generate UET Tag:

1. Sign In: Open your Microsoft Advertising account and log in.

2. Access Tools: In the top menu, select "Tools".

3. Select "Universal Event Tracking" under "Conversion tracking" to start creating your UET tag.

4. Create UET Tag: Select "Create UET tag" from the menu. Enter the website URL where you want to track conversions and choose the UET tag tracking type (Website, Phone Calls, or App Install).

5. Generate UET Tag Code: After entering the required data, select "Save" or "Generate tag". Copy the generated UET tag code.

6. Add UET Tag Code to Your Website: Paste the UET tag code into the header or footer of the appropriate pages on your website.

7. Verify Installation: Confirm that the UET tag is properly installed and monitoring conversions. Microsoft Advertising provides tools to verify the tag's functionality.

8. Set Up Goals and Conversions: Configure specific goals and conversions you want to track, such as form submissions or sales.

9. Monitor and Optimize: Keep track of your advertising campaigns' success and adjust your ad budget based on actual conversion data.

Remember, accurate conversion tracking relies on correctly installing the UET tag on your website. For further assistance and detailed instructions, you can refer to Microsoft Advertising's resources.

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