Expanding Reach with Google Ads Display Campaign

How can Diana expand her reach with other targeting options in her Google Ads Display campaign?

1. By selecting Similar Audiences as her targeting option.

Answer:

Diana can expand her reach with other targeting options in her Google Ads Display campaign by choosing Similar Audiences as her targeting option.

Similar audiences is a type of targeting feature that looks at remarketing lists to help grow the reach of your existing audience by targeting new users who have similar characteristics to the best performing audiences who already visit your site. It is a great way to expand your reach and find new potential customers.

When Diana selects Similar Audiences as her targeting option, Google Ads will analyze millions of individuals who use Google's search engine. It will then look at a variety of factors that she has constructed and identify which of her remarketing lists qualify for similar audiences based on these factors. This process will happen automatically, making it easier for Diana to reach a larger audience with her display campaign.