What are the main categories for a purchase motivation product grouping for an online men's apparel retailer?
The main categories for a purchase motivation product grouping for an online men's apparel retailer are style and fashion, comfort and functionality, and affordability and value.
Style and Fashion
Style and Fashion: This group includes products that cater to customers who are motivated by the latest trends, stylish designs, and fashion-forward clothing. It would include categories such as trendy clothing, designer collections, formal wear, and statement pieces that appeal to customers seeking to enhance their personal style and make a fashion statement.
Comfort and Functionality
Comfort and Functionality: This group focuses on products that prioritize comfort, practicality, and functionality. It would include categories such as casual wear, activewear, loungewear, and athleisure. Customers motivated by comfort and practicality would be drawn to products that offer ease of movement, breathable fabrics, and versatile designs suitable for various activities and lifestyles.
Affordability and Value
Affordability and Value: This group targets customers who are motivated by budget-friendly options and value for money. It would include categories such as basic essentials, affordable everyday wear, sales and discounts, and budget-friendly collections. Offering products at competitive prices, promotional offers, and emphasizing cost-effectiveness can attract customers who prioritize affordability without compromising on quality.
By organizing their product offerings into these three categories, the online men's apparel retailer can cater to different purchase motivations and provide a diverse range of options to meet the needs and preferences of their customers.