Competitive Set Analysis for Anderson Hotel

Which 3 hotels could you choose for the competitive set? (Furthermore, why?)

Three hotels that could be selected for the competitive set in the given scenario are Hotel B, Hotel D, and Hotel E. These hotels are chosen based on factors such as proximity, target market, brand loyalty, and market positioning.

Analysis of Competitive Set Selection

Hotel B, a 125-room 5-star boutique hotel located across the street from the Anderson Hotel, would be a suitable competitor for benchmarking. Its strong transient base and higher retail rates indicate a potential overlap in target customers, making it essential to monitor their pricing strategies and service offerings.

Hotel D, a 500-room 3-star branded hotel located four blocks from the Anderson Hotel, stands out due to its impressive brand loyalty program. This program provides them with a significant distribution advantage over the Anderson Hotel. Analyzing their loyalty program and distribution channels can help the Anderson Hotel identify areas for improvement in their own customer retention strategies.

Hotel E, a 425-room 3.5-star historic hotel located three blocks from the Anderson Hotel, has a similar mix of leisure and transient guests. Its proximity and comparable market positioning make it a relevant competitor to assess. Studying their performance and customer satisfaction levels can provide insights into areas where the Anderson Hotel can enhance its offerings and attract a larger market share.